Tag: Blog

Writing with empathy will make you a better writer.

Posted on by zoechristo in Uncategorized

Often when we sit to write some content, we just start by writing the first thing that comes to our mind. This is called a first draft. Sometimes if we’re not too busy we may go back to look at it. More often than not we just take a second look to make sure there are no glaring spelling mistakes. 

Next time you sit down to write something to your customers or clients, take a second. Close your eyes and just imagine you are your ideal customer. Have that image so clear in your mind, really put yourself in their shoes. Connect with their experience and the problem they’re trying to solve.

What does it feel to have this problem?

What would you consider doing to overcome such a problem?

What solutions may have you already tried to overcome this problem?

This is a great way to connect with your customer’s experience and to demonstrate how you can provide real value in overcoming the problems they face. This should be just enough to give you the momentum you need to begin writing some amazing content that is useful and purposeful.

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Or just ask your current customers.


If that doesn’t seem to work for you, you might already have your ideal customers and there is no harm in asking them a few questions; especially if it means they’ll be getting a better service from it.

A few ways you can get some customer feedback is by asking open questions;

Why did you choose me over other companies?

What have you found to be most helpful in my service/product?

In what ways can I better serve you and help you find solutions?

What is the biggest problem you’re trying to solve in the next 6 months?

Understand what your existing customer base is experience can definitely provide you with some inspiration to begin writing new content for your brand. This can begin a whole new journey of how your business can truly connect with your customers.

Now it’s over to you..

Enfield Marketing and Design

Supporting local business, because your business is also our business.

Open Hours

Mon – Sat: 9:30 am – 8:00 pm
Sun: closed.

Location

Winchmore Hill, London, UK, N.21

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hello@enfieldmarketing.com

Who is my ideal customer?

Posted on by zoechristo in Uncategorized

You can identify your ideal customer through 3 steps.

1. Your ideal customer has a problem

2. Your ideal customer is aware of their problem

3. Your ideal customer has a means and/or desire to find a solution to their problem.

It’s important you identify who your ideal customer is by understanding how they fit into all of the criteria.

Without any problems, there will be no value to offer.

Without any awareness of the problems, the customer won’t know that they need your service.

Without and means or desire to find a solution to their problems, they won’t see you as offering a solution.

If you are struggling to find your ideal customer image, ask yourself these questions;

 Who is my no.1 customer?

 Is there anything about this customer, or my experience with them, that I would like to change?

 Who is my least favourite customer, and what would I like to change about them?

From here you can begin creating a picture of your ideal customer. Ask yourself some of the following questions to help you narrow down to who your perfect customer is.

 – What problem are they trying to solve?

 – What makes them a great customer?

 – Are there important demographic traits that make them such a great customer?

If you are able to answer all of these points you are now in a better position to visualise your ideal customer. It may be easier for you to visualise your ideal customer by finding a photo and making sure this is visible when you begin writing.

The power of this exercise will help you to achieve the following two goals

1. It helps you to create a strong sense of clarity in your writing.

2. This will naturally allow you to tap into empathy, enabling you to write more meaningful content

By achieving these two things, you immediately have a recipe for a success. Speaking with clarity and understanding will come across on the page. The person you’re speaking to will connect immediately. This is how you build relationships, this is how you create a sense of interaction, this is how you turn a simple webpage into something personable. 

Writing with empathy will make you a better writer.

Enfield Marketing and Design

Supporting local business, because your business is also our business.

Open Hours

Mon – Sat: 9:30 am – 8:00 pm
Sun: closed.

Location

Winchmore Hill, London, UK, N.21

Contact


hello@enfieldmarketing.com

Don’t do this common mistake that makes you want to quit

Posted on by zoechristo in Uncategorized

I often come across many businesses struggling with the same common marketing mistake. I often hear people telling me 

  • I’m not sure what to write about

  • What we publish doesn’t seem to get any responses and we’re not connecting like we used to

  • I’ve already said that and I’m tired of creating content that feels like I’m saying the same thing over and over.

Have you found yourself saying any of those things? I definitely have.

Without fail, whenever I encounter of of those issues, or hear a client telling they feel the same, it’s often because we have lost who our ideal customer is. Sometime’s we may not have even identified them in the first place.

It sounds too simple to be true – well, it is – when you connect and focus on your ideal customer, what you create will be the best version of; content, product, service and business possible.

Who is my ideal customer?

You can identify your ideal customer through 3 steps.

  1. Your ideal customer has a problem

  1. Your ideal customer is aware of their problem

  1. Your ideal customer has a means and/or desire to find a solution to their problem.

Enfield Marketing and Design

Supporting local business, because your business is also our business.

Open Hours

Mon – Sat: 9:30 am – 8:00 pm
Sun: closed.

Location

Winchmore Hill, London, UK, N.21

Contact


hello@enfieldmarketing.com

How to find your niche for your online business

Posted on by zoechristo in Uncategorized

It’s hard making a living when there are hundreds of people selling the same thing as you online – but how? They know their audience clearly and focus their message and create offers so they stand out!

niche

/niːʃ,nɪtʃ/

adjective

denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

How do you find your niche in business?

This is your product and service. It also includes your audience, your positioning, your potential partners and the people who share your content. To translate your niche online, it can also include the content platforms where you public your content on to.

What are other ways in which business owners inhabit their niches? 

There are a number of ways your content can stand out and often it falls into one of the following areas;

  1. The Mega Authority
  2. The Professional Authority
  3. The Identity Authority
The category of one authority

The one that is most interesting is the Category of One, and we will explore this in more detail today.

For smaller businesses or people who are self-employed, entrepreneurs. Being within your own category is a lot easier to manage. A number of tips and tricks you can do to generate more subscribers and traffic to your website can include creating an email list to promote your content, alongside promotion prizes with consistent calls to action.

When you are making yourself the ‘star’ of your business it’s simple to differentiate yourself because no one else in the world is like you so you have a unique story to tell. This does not mean you have to build your whole business website around your personality as this is not your only differentiator. However, for those entrepreneurs willing, there are a number of ways you can add an element of personality.

You can begin with a founder’s newsletter, a blog, a podcast and a blog – adding these elements can be all the difference in gaining new online customers.

Are you looking for new designs and content for your business project?

Click the buttons below if you would like to have a chat about what you’re trying to achieve and we can find a way to make that happen.

30 Minute Digital Marketing Consultation

Schedule in a 30 Minute Consultation to discuss how we can help grow your business using the power of Digital Marketing.

We’ll call you.

Enfield Marketing and Design

Supporting local business, because your business is also our business.

Open Hours

Mon – Sat: 9:30 am – 8:00 pm
Sun: closed.

Location

Winchmore Hill, London, UK, N.21

Contact


hello@enfieldmarketing.com

How to grow your brand on YouTube.

Posted on by zoechristo in Uncategorized

I love YouTube, whether it’s early in the morning or late at night it’s the best way to find useful and relevant information. It’s also the best companion for bitesize entertainment. It can be the window to your world for niche news reporting – and it can be so much more. Who doesn’t love YouTube?!

There are a couple of tips and tricks I will share with you which is the secrete sauce to successfully grow your YouTube Channel. Before you commit to this journey there is one critical thing you should know – it requires a lot of patience.

If someone had told me 5 years ago when I launch Soulblime, an online music blog celebrating the latest new releases in new soul, that I would since attract over 20,000 views on one of my mixtapes, I would never have believed you.

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Rule no.1 

The Snowball

Aim to create a content that is timeless, that reflects the core values of your brand. Once you upload your content, remember it is there for life, you want to create something that will not only appeal to people today, but can still resonate with people in fives years from now. At the beginning you may not see many people viewing your site, but just like me, you can wake up 5 years from now and be proud that thousands of people have engaged with your message, that have been made aware of your story.

Rule no.2

Styling

Styling your brand is very important. You have to ensure your brand is reflecting in the thumbnail of the video, in your titles, descriptions and everything! Your channel as to encompass the feeling you want people to experience, create a journey for people and make it clear and easy to find your content by having it stand out amongst the rest. 

This also includes creating clear channels and playlists to help people filter and find content that’s most relevant to them.

Rule no.3

Your Niche

What is content you want to share. Have a think about what you love doing and how the content you watch relates to that. You have to put yourself in the mind of your audience when you create content and share information and content that you know they will want to watch and listen to.

Rule no.4

Using Keywords and meta data effectively

Make list of the best keywords relating to your niche. It’s really important you do this and fill in every detail because YouTube is the second biggest search engine behind Google, so use that to your advantage. It’s important to know that most video traffic comes from search, same as Google – people search things YouTube when they have a problem that needs solving or to find answers to any questions.

The aim of the game is to optimise your content to ensure your video appears on that first page and you do this by selecting the right keywords.

What is Meta Data?

This is the data and information linked with your content and consists of;

  • Content/Video Title
  • The Description, what you may not know is that the first 100 words are most important so make sure you mention those keywords in the first sentence to boost your SEO.
  • Tags.

Rule no.5

Consistency

Being consist with sharing your content across other platforms, engaging with other peoples channels, sharing new content and responding to any comments or feedbacks are essential in growing and cultivating an online audience. It’s not easy, it does require some attention but what you should really focus on is not how often you post content, but the quality of the message your publishing to the world.

Focus on your goal and in time you will see that YouTube is worth the investment.

Enfield Marketing and Design

Supporting local business, because your business is also our business.

Open Hours

Mon – Sat: 9:30 am – 8:00 pm
Sun: closed.

Location

Winchmore Hill, London, UK, N.21

Contact


hello@enfieldmarketing.com