How to find your niche for your online business

It’s hard making a living when there are hundreds of people selling the same thing as you online – but how? They know their audience clearly and focus their message and create offers so they stand out!




denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

How do you find your niche in business?

This is your product and service. It also includes your audience, your positioning, your potential partners and the people who share your content. To translate your niche online, it can also include the content platforms where you public your content on to.

What are other ways in which business owners inhabit their niches? 

There are a number of ways your content can stand out and often it falls into one of the following areas;

  1. The Mega Authority
  2. The Professional Authority
  3. The Identity Authority
The category of one authority

The one that is most interesting is the Category of One, and we will explore this in more detail today.

For smaller businesses or people who are self-employed, entrepreneurs. Being within your own category is a lot easier to manage. A number of tips and tricks you can do to generate more subscribers and traffic to your website can include creating an email list to promote your content, alongside promotion prizes with consistent calls to action.

When you are making yourself the ‘star’ of your business it’s simple to differentiate yourself because no one else in the world is like you so you have a unique story to tell. This does not mean you have to build your whole business website around your personality as this is not your only differentiator. However, for those entrepreneurs willing, there are a number of ways you can add an element of personality.

You can begin with a founder’s newsletter, a blog, a podcast and a blog – adding these elements can be all the difference in gaining new online customers.

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